Why Social Responsibility?

Social harmony is at stake all over the world. The quest for money and power among individuals and organizations has given rise to terrorism, corruption and other social issues and has ultimately resulted in global unrest. The trust factor among individuals, organizations and countries are deteriorating and each one looks at the other with suspicion. There seems to be some sort of a major mental imbalance among the global population.

How we define Social Responsibility?

We define Social Responsibility as taking ownership of creating a sustainable, balanced and peaceful society where individuals and organizations can co-exist in total harmony.

Why we talk of Social Responsibility?

There are many efforts from all over the globe, such as awareness programs and discussions to rectify the prevalent social issues. It is unfortunate that these programs focus more on awareness and less on actions. Our research, test marketing, expertise in international consulting and more importantly, our belief in the value-based system have helped us in developing a unique social responsibility model that will definitely add value to any system by creating socially responsible individuals and organizations.

We’ve developed a concise social responsibility matrix with 8 major domains and 6 sub-domains each. These have almost covered all the crucial aspects of life in general, where social responsibility requires to be applied.


Click image to Open SR Matrix

Globalization, increasing mobility, accelerating development of new technologies and changing demographics represent both bigger opportunities and bigger challenges in the global scenario. The fact that, very often, business and ethics don’t go side-by-side is a major threat. This applies not only to individuals and companies, but also to governments and society at large.

Better business know-how for better living - We are in particular committed to ensuring that the evolving global market does not give rise to social exclusion, but instead creates chances for individual development and the social integration of disadvantaged groups.